Search terms page people lens web

We are devastated. In an email to The Intercept, a Shutterstock spokesperson confirmed that the censorship feature is currently active, though they would not confirm whether the banned keyword list has been changed or expanded since it first went into effect. It is our mission to empower creativity and storytellers around the globe. We are also bound to local laws and therefore face a choice. That is much more empowering and will better serve the people of China than the alternative. And for what? To be able to sell photos of sliced fruit on white backgrounds in China. We, the undersigned employees of Shutterstock, are calling upon the company to reject the demands of the Chinese government to suppress search results for politically sensitive topics for site users in China.

While complying would allow the company to benefit from continued operation in China, we believe that any censorship would set a harmful precedent and have deleterious effects on our company, China and the world. By complying, we are enabling injustices, including the discrimination of the people of Hong Kong, the suppression of Chinese political dissent, and undermining the sovereignty of Taiwanese people.

This first step of building search filters lays open the door to more types of discrimination in the future. Our opposition to content filtering is not just about China: we object to technologies that aid the powerful in oppressing the vulnerable, wherever they may be. As such, we demand Shutterstock call an end to this project. Shutterstock is capable of being a leader for change. On behalf of the Leadership Team, I want to provide an update to all employees about an important discussion going on in our Company regarding Shutterstock doing business in China.


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For context, since , Shutterstock has been working with ZCool, a creative social network and artist platform in China, to distribute Shutterstock content to millions of people in the country. We also license directly to customers in China through our e-commerce site. The Chinese government has effectively mandated that — if we want to maintain a level of business in China — we must abide by local laws governing the distribution of certain content in mainland China. Based on available information, we have determined that certain search terms will not return image or footage results to customers in that region.

We understand that some of our employees feel strongly about filtering content, particularly content that could be considered politically sensitive. A petition has been circulated asking the Company to refuse to comply with local requirements in China in order to do business there. First we want to say — we hear you. We respect your position and your passion, and want to thank you for sharing your views in a thoughtful and constructive way. We are pleased to see open discussion and debate on this topic.

There can be no question that we support the ability of our employees to freely express their views on issues important to them. And we truly understand the concern. We want to assure you that we do not make business decisions lightly. Our decision to make our website available in China, like elsewhere in the world, is based on careful evaluation of all factors in order to provide maximum value across our networks — from employees to shareholders, customers to contributors, vendors to partners.

At the end of the day, what does our brand stand for? Affiliate Disclosure: This post may contain affiliate links, which means we may receive a small commission, at no cost to you, if you make a purchase through a link. How do you get your content into these feeds? At the same time, Pinterest also announced that your first five pins after UTC midnight are prioritized for distribution. Hashtags are relatively new to Pinterest, and the way you get your content into a relevant hashtag feed is easy — just use relevant hashtags.

Simply add hashtags to new pins from here on out. Pinterest wants to show you a mix of content you care about. Good content. The kind of content that will have you clicking and coming back for more.

Shutterstock Employees Fight Company’s New Chinese Search Blacklist

But how does Pinterest decide which pins to choose and how do they choose pins to show in search? However, there are 4 main factors which are known to influence whether or not your pins show up on Pinterest:.

Feel free to jump to whichever section you want to work on first…. Pinterest can see how popular pins from your website are, and it learns whether your site is a source of high-quality content over time. Step 1.

Step 2. Step 3. Rich pins add extra information to your pins directly from your blog. Pinterest would prefer you to pin 10 pins a day, every day, than 70 on one day and none for the rest of the week. This is easy to manage using a scheduling tool like Tailwind , an approved Pinterest partner. Easier said than done, you say? If a lot of people closeup, click through, save, add a photo or comment on your pin, Pinterest will view that as a high-quality pin. From there, we distribute your best performing Pins to other people who are looking for ideas like yours. In fact, as of Pinterest has started to combine comments and photos from every version of your pin.

Similarly, a juicy or compelling headline goes a long way towards getting saves and comments on Pinterest. If you want to give a certain pin a boost, there are many groups on Facebook that run promo days where you can post a link to your pin and ask for saves. Should you participate?

Pinterest SEO in How to Optimize Your Pins for the Changes

Look for industry-specific support groups where you can promote your pins… there are tons of them on Facebook! Definitely not! Instead, allow your followers to accumulate organically. Pinner quality is largely based on how well your content is received. Do you receive a lot of saves and comments?

Do you pin content that Pinterest already rates as high quality? Are you an active Pinterest user? How often do you pin? This keeps your account active on Pinterest throughout the day, without you spending all your time pinning. Use Pinterest analytics to find out what your top performing pins are. This is likely to be content that resonates most with your followers. You can see that my audience is interested in Instagram and Pinterest marketing especially this very post!

I can use this information to guide my content calendar so I can create more posts my followers want to read and will engage with on Pinterest. Just like on Google , keywords influence what appears in searches on Pinterest. Actually, the best way to do keyword research for Pinterest is on Pinterest itself.

Search and menus

Similar to the way Google does. These suggestions are popular search phrases.

How to Rank for a Keyword in Google (Even the Tough Ones!)

This will give you an idea of how popular any given keyword is. Where and how should you add these keywords?


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You can use this to add one of your broader keywords or, alternatively, use your business name. Pinterest gives you plenty of space in the business name field to add keywords. Next, add keywords to your bio. This is not the place to get wordy. You need to be concise, mission-focused, adding keywords and a call to action in there as well.