History and background of nike

We use cookies to give you the best experience possible. Nike, Inc. We will write a custom essay sample on Nike Company Background or any similar topic only for you. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area, and is one of only two Fortune companies headquartered in Oregon. As of , it employed more than 44, people worldwide.

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In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. According to Otis Davis, a student athlete whom Bowerman coached at the University of Oregon, who later went on to win two gold medals at the Summer Olympics, Bowerman made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Bill Bowerman made the first pair of shoes for me.


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There was no support and they were too tight. But I saw Bowerman make them from the waffle iron, and they were mine. In , BRS opened its first retail store, located at Pico Boulevard in Santa Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars.

In , due to rapidly increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson. The Swoosh was first used by Nike on June 18, , and was registered with the U.

Patent and Trademark Office on January 22, In , the company hired John Brown and Partners, based in Seattle, as its first advertising agency.

The Top Nike Shareholders (NKE)

Throughout the s, Nike expanded its product line to encompass many sports and regions throughout the world In , Nike moved into its eight-building World Headquarters campus in Beaverton, Oregon. Its first acquisition was the upscale footwear company Cole Haan in , followed by the purchase of Bauer Hockey in In order to refocus on its core business lines, Nike began divesting of some of its subsidiaries in the s. It sold Starter in and Bauer Hockey in Nike produces a wide range of sports equipment.

But his letters to manufacturers in Japan and Asia went unanswered, so Knight took a chance. He made a cold-call on the Onitsuka Co.

Nike Company Background

When the first set of sample shoes arrived, Knight sent several pairs to Bowerman, hoping to make a sale. Instead, Bowerman stunned Knight by offering to become his partner, and to provide his footwear design ideas to Tiger.


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  • Knight sold the shoes out of the trunk of his green Plymouth Valiant, while Bowerman began ripping apart Tiger shoes to see how he could make them lighter and better, and enlisted his University of Oregon runners to wear-test his creations. In essence, the foundation for what would become Nike had been established.


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    • But Bowerman and Knight each had full-time jobs - Bowerman at Oregon and Knight at a Portland accounting firm - so they needed someone to manage the growing requirements of Blue Ribbon Sports. Enter Jeff Johnson, whom Knight had met at Stanford.

      omegacekap.com/uploads/2018-09-11/2246-mobile-spy-free.html A runner himself, Johnson became the first full-time employee of Blue Ribbon Sports in , and quickly became an invaluable utility man for the start-up company. He designed several early Nike shoes, and even conjured up the name Nike in Around this same time, the relationship between BRS and Onitsuka was falling apart. Knight and Bowerman were ready to make the jump from being a footwear distributor to designing and manufacturing their own brand of athletic shoes. The new Nike line of footwear debuted in , in time for the U. They featured a new innovation — an outsole that had waffle-type nubs for traction but were lighter than traditional training shoes.

      Prefontaine never lost any race at his home track over the one-mile distance, and quickly gained national exposure due to cover stories on magazines like Sports Illustrated and his fourth-place finish in in the 5,m in Munich. He became a powerful ambassador for BRS and Nike after he graduated from Oregon, making numerous appearances on behalf of BRS and sending pairs of Nike shoes to prospective runners along with personal notes of encouragement.